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EDITORIAL MISSION:
Our mission is to provide today's business logistics managers with the information they need to speed cycle times, reduce inventories, and use logistics expertise to get closer to their markets and customers. Through the use of inbound logistics techniques, readers discover and create wealth for their companies.
Online methods of delivering information have challenged traditional media. But Inbound Logistics has crafted a new editorial paradigm where old and new media work in concert to deliver information and, most importantly, solutions to our readers/users -- in the magazine, online, or in the handheld environment.
WEB:
The sole mission of Inbound Logistics' web site is to complement Inbound Logistics magazine. From its inception in 1995, the IL web site has been entirely dedicated to our readers, providing the kinds of solutions that can't be found in any other publication, or on any other publication's web site.
Inboundlogistics.com provides interactive solutions to help readers conquer the complex logistics challenges that global competition has wrought on the supply chain. These online solutions include:
- RFP: Inbound Logistics readers and users present their specific logistics challenges to the experts who can solve them.
- Web_Cite City: the most comprehensive logistics web directory ever created.
- Career Solutions: a free career counseling and resume placement service.
- Logistics Planner: in-depth profiles of market leaders found in the Logistics Planner, with live web and e-mail links.
- Story Proposal Form: an interactive page designed to let readers tell us what they want to read about. Public relations and communications companies also use it to keep in touch with IL editors. These features, and more, embrace the Inbound Logistics online philosophy of reader affinity.
HANDHELD:
As part of our commitment to delivering editorial in whatever medium the reader/user wants, Inbound Logistics has become the first magazine in our segment to port editorial content to handheld devices.
In keeping with our reader affinity commitment, this content flows not only downstream, but upstream as well. This new medium offers some great opportunities for advertisers to market to decision-makers in a distributed environment. Inbound Logistics distributes interactive content on myriad channels and handheld devices.
IL IS AVAILABLE ON THESE CHANNELS:
Avantgo
PalmNet
MSN
OTHERS DEVICES INCLUDE:
Palm/Palm compatible handheld devices
Windows CE handheld devices
Mobile phones (WAP)
IL also provides content in e-book format and the Aportis document reader, which is usable on all handheld devices. For information on sponsorship of handheld content, banners and links, contact the publisher at 212-629-1560.
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