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Faced with sudden, unprecedented demand for its product, a staid company taking an antiquated approach to transportation gets a clue just how important world-class logistics can be. There isn't much an 11th-hour conversion to logistics best practices can do now to beat the odds on this "bet the company" gamble...or is there? Why should you spend your time reading "make-believe?" Because Strikepoint is a celebration of your job. It shows how crucial logistics can be as a change agent, or at least as a way to successfully meet an opportunity crisis. In many companies, logistics is relegated to obscurity. This story highlights just how important logistics is, and how important your efforts are.
Strikepoint combines two exciting pastimes -- logistics and golf. OK, maybe golf isn't exciting...but it is, in essence, logistics at its very core. In this vein, many of the challenges golfers encounter on the course share similar elements with the demands logistics managers face daily. How? Aside from the actual execution of swinging a golf club, an important part of golf is "course management" -- the ability to navigate 18 holes in the most efficient manner possible. This means successfully getting out of trouble with the least amount of damage, playing to your strengths, recognizing your weaknesses, and avoiding situations that might exacerbate those weaknesses. Sound familiar? It should.
Before publication, we asked several readers to give us feedback on Strikepoint. "This is about me!" one reader commented. We hope you'll feel the same way.
Start reading...and enjoy!
© 2005 Inbound Logistics